Privacy Policy

This privacy policy will advise you about how we protect your personal information and your options concerning our use of such information.


We respect your privacy. Our goal is to be your trusted, objective source of information, products, and services for all of your dancing needs. We were hoping you could make the most of our products and services and feel confident while doing so online. Therefore, we have a clear privacy policy: we collect no personal information unless you voluntarily supply it. This privacy statement explains under what circumstances we gather your individually identifiable information, how we use it, and who may access that information. It also provides you the means to "opt-out" of providing personal information that you do not wish to offer and to access, change, or remove any identifying information already collected.
We believe that your privacy is of the utmost importance, which is why this statement regarding the privacy of personally identifiable information provided online conforms to the Federal Trade Commission's fair information practices of notice, choice, access, and security. We hope you will comment on improving our privacy policy to accommodate your needs better. Please provide any comments to

Personal Information We Collect Online

When you visit our Retail Web Site, we do not collect any personally identifiable information without your consent. Therefore, if you are perusing our site, we collect no personally identifiable information from you. We do, however, utilize cookies on our website. Cookies are small data files stored on your own computer’s hard drive and are generated by websites such as the Retail Web Site to provide users with a personalized and enhanced online experience. By assigning and storing a random user name cookie on your hard drive, we can offer you personalized collection, filtering, and delivery of information that we feel will be of the greatest interest and value to you. That includes our website’s original content and advertisements targeting your content preferences and traffic patterns, as revealed by the cookie. Overall, aggregated usage information helps us improve our offerings by showing us how different websites are being used.

No personally identifiable information is transmitted via these cookies. Cookies, by themselves, cannot be used to reveal or discover the identity of the individual user; your acceptance of our cookie will not compromise your anonymity while using our website. If you choose to reject the cookie, you may still use our website. However, certain functions and applications may be disallowed as a result, and you will not benefit from the personalized and enhanced services discussed throughout this policy.

To purchase an item from the Retail Web Site or enter into sweepstakes sponsored by the Retail Web Site, you will be required to enter certain personal information (e.g., name, address, email address, etc.). In addition, you might be asked to enter certain demographic information; however, disclosure of this information is not required to complete a purchase from the Retail Web Site. We encourage you to volunteer such optional information to provide a more personalized experience on our websites and thus deliver greater value to our guests.

Demographic information is specifically used to monitor or improve the retail Web Site’s use and satisfaction. Personal information disclosed during a form submission will be utilized to complete your inquiry or purchase transaction and ship the purchased items to you. Information collected in connection with sweepstakes will be utilized to contact you if you win one of the offered prizes.

How We Protect Your Information

We are dedicated to the security of your personal information and take every commercially reasonable precaution to maintain that protection. To prevent unauthorized access or disclosure, maintain data accuracy, and facilitate the appropriate use of information, we use physical, electronic, and managerial procedures to protect the personal information we collect online. Encryption tools are used when collecting or transferring sensitive information such as names and addresses. The additional database content is protected either through a two-key encryption algorithm or behind a firewall using security software. Access to the database is limited to our employees who have a legitimate business need to access the personal information contained therein and our contractors and service providers, who we require to keep all information to which they have access completely confidential.

If you have any questions about the security at our Retail Site, don’t hesitate to contact us by email at

Our Use of Your Personal Information

In addition to using the personal information listed above, we may utilize the information you provide to us regarding products, services, and information we believe you would find helpful. We may also contact you to ask your opinion of various topics that may interest you and help us serve you better. We also may store and use your personal information for our internal purposes, including list management and demographic matching with other internal database information.

Additionally, composite tracking information generated by cookies for traffic accounting and content analysis may be shared with third parties to document site activity and other trends.

We emphasize that the preceding statistical information is not linked to any personal information and cannot identify any user of our website.
Please note that you will not be able to opt-out from collecting and disclosing aggregate information. However, such information does not include anything personally identifiable and reflects statistical analysis of various aspects of site usage. Also, we reserve the right to use or disclose any information as needed to satisfy any law, regulation, or legal request, protect the site’s integrity, fulfill your requests, or cooperate in any law enforcement investigation or an investigation on a matter of public safety.


We believe that choice is one of the most important privacy principles. You have the option not to submit any personally identifiable information to us (although under such circumstances, you would be unable to purchase items from the Retail Web Site or participate in our contests and sweepstakes). You may also choose to submit only those mandatory data fields required for purchases and contest participation. Finally, you may choose to limit the use of or access to your personally identifiable information by requesting that we refrain from sharing all such information with any third parties. You may opt out in this way at any time simply by contacting us at

Likewise, should you prefer not to receive email communications from us, we provide a mechanism for opting out of this service by clicking off the box that states “Newsletter” on your Profile under “Options.” Additionally, each email message we send you will clearly state how you may remove your name from the email list. Please note, however, that requests to remove yourself from our email list may take up to ten business days, and in that time, you may receive further emails from us. We apologize for any inconvenience this may cause. In addition, despite previously having opted out of receiving emails from us, you may still receive emails regarding sweepstakes sponsored by the Retail Web Site in which you participate.

Please note that you will not be able to opt-out from collecting and disclosing aggregate information. However, such information does not include anything personally identifiable and reflects statistical analysis of various aspects of site usage.

Suppose the Retail Web Site is merged with or sold to another company. In that case, your personal information will be transferred to the surviving company, to who the terms of this privacy policy will bind.

Access and Accuracy

We aim to keep your personally identifiable information as accurate as possible. By contacting us at, you may add to, delete, or change any individual information you have provided to us. Additionally, should you desire to remove your name from our customer list, you may contact us at
After receiving such a request, we will remove your personal information from our records as soon as commercially reasonable.

Links & Online Discussions

The Retail Web Site may contain links to other sites. We encourage our users to be aware when they leave our site and read each website’s privacy statements that collect personally identifiable information. Users should be particularly aware that certain links from our sites may be “framed” by a banner from the Retail Web Site at the top of the third-party site’s web pages. This privacy statement applies solely to information collected by the Retail Web Site. The Retail Web Site bears no responsibility for any actions or policies of such third-party websites, including all framed sites.

Changes to Our Privacy Policy

It may be necessary for us to change this privacy policy from time to time. If we change our policy, we will post the revised version here, so we suggest you check here periodically for the most up-to-date version of our privacy policy.